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Welcome to the first Online Privacy Matters “OPM” blog post and the launch of our ONLINE PRIVACY MATTERS educational initiative! I am pleased to have the opportunity to share with you in the coming months thoughts, news and latest developments regarding online privacy with leading experts and thought leaders from around the globe.

Privacy online is an important issue for families. Most of us spend our online time working, playing, sharing and learning. Some of us have an idea of what online privacy means and might even have some tips and ideas about how to protect our privacy. However, most parents are still unclear how to protect their child’s privacy and identity online. We believe that protecting a child isn’t just about preventing them from accessing or seeing unwanted content or advertising. Protecting privacy is about safeguarding identity. It is my sincere hope that the OPM blog will help shed light on many of the issues you and your child face as you navigate the online world.

Over the past 10 years since the passage of federal legislation known as the Children’s Online Privacy Protection Act – (also known as COPPA) – privacy, specifically how it relates to children, has rightfully become a larger concern with parents, educators, and policymakers across the globe. However, as the technology landscape continues to change dramatically, the hurdles to protecting our privacy continue to evade us. As we now enter the era of ‘Big Data’, we’re seeing a shocking amount of consumer data collected and commoditized. This includes children’s data, that may be bundled with who their friends are, where they live, hang out, what sites and apps they visit, how long they stay, what their interests are, etc. – given away as the price of admission for participating in an online service. This impacts all aspects of online activity including commercial, non-profit, and even school-sponsored educational services.

The offline and online worlds are no longer separate. Digital identity is now connected to our offline identity. Just as you would make certain your passport and your driver’s license are accurate, legitimate, and secure against theft or misuse, it’s time to ensure the privacy and safety of your digital wallet and that of your child’s. We can provide you the tools and knowledge so that you can begin that journey right here in helping to safeguard your family’s identity. Remember, it starts with the first click!
Please feel free to reach out to me with your thoughts and questions. I look forward to your input and you helping us “click it forward!”

Very truly yours,

Denise G. Tayloe

CEO & President, PRIVO